Photo by Etienne Girardet on Unsplash

Onboarding in times of Corona

This blog article is written by our new Marketing Specialist Micha. During his onboarding, he found himself in a unique position. Instead of slowly taking over more responsibility over time, we asked Micha to manage all marketing channels for Dotbite from day one. Additionally, Micha introduced his newest colleague in marketing only two weeks after joining himself — all while the majority of staff were working remotely from home. Quite a task.

Where to start?

When all the basic needs are fulfilled, you best learn swimming by getting thrown in at the deep end. After all, the best way to learn is by taking on responsibility for a real project. Because Dotbite had grown so much, it needed a rebrand, a new website, social media channels, and more, so my to-do list was full of real projects from day one.


Taking ownership

Once the first couple of weeks and the early phase of getting to know Dotbite were over, we split responsibilities according to our strengths and preferences. Together we built a timeline with tasks and goals for the near future, creating a solid base for our further work. This plan also involved throwing hand-me-downs and old, never realized ideas out of the window. Additionally, having our development team as a role model, we started implementing a SCRUM framework to our marketing plan, working in one-week sprints.

The remarkable part is that after less than two months, we had complete creative ownership over the whole marketing agenda, full trust over strategy and implementation, and plenty of room to learn on the fly. How did we get there?


This continuous communication also allowed us to ask questions as they came up. Trust me, there were a lot. But as Adrian, one of our founders, always says: “a question is only stupid when asked for the second time”. Additionally, it ensured that everyone involved or impacted in our projects was always up to date and could easily introduce a change of course if needed.

Next to communication, documenting the work done is incredibly important. When so many of the work processes occur through verbal communication, there is no way around well-structured documentation of the individual steps. Decisions and procedures must be traceable even weeks and months after the end of the project.


The goal of onboarding is to turn new arrivals into motivated, involved, and self-reliant team members. At Dotbite, we give much responsibility to every employee from the beginning and talk a lot. In my case, this strategy worked very well because it’s not the company I work for anymore, but simply we.

Dotbite | Connecting the dots

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