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4 examples of when saying NO to some business inquiries could be the better choice.

Emir Selimovic
3 min readJan 3, 2023


It is always beneficial to be open to working with clients and making the effort to identify their requirements and provide them with the best possible service. However, there are times when it may be essential to refuse a client’s request for help.

In these situations, it is important to consider the potential consequences of saying yes, such as taking on more work than you can handle or compromising the quality of the service you provide. Saying no to a client should not be taken lightly, and it is important to think through the decision carefully and weigh the pros and cons before coming to a conclusion.

A few examples

  1. If the client’s requests are unreasonable or unethical: it is essential to take a stand and refuse. You should never do anything that goes against your values or is not legal — it is not worth compromising your morals in order to satisfy a client. This is especially true if the request is something that could potentially put you or your business in a difficult situation. It is important to remember that your reputation and integrity are more important than any single client, so always stand your ground and be willing to say no if necessary.
  2. If the client is not a good fit: It is important to consider if the client’s needs and expectations are compatible with your agency’s strengths and capabilities. If the answer is no, it may be best to respectfully decline the work. It is important to think about the long-term implications this decision may have for your business, and to consider if the client may be better served by another agency that is better suited to their needs. Ultimately, it may be best to politely and professionally turn down the work if it is not a good fit for your agency.
  3. If you do not have the resources or capacity to take on the work: It is essential to manage your workload and resources carefully, so if you do not have the time, staff, or other resources to take on a new project, it may be necessary to say no, as you need to be realistic and honest with yourself about your limitations. Taking on too much work can result in burnout, which can in turn lead to subpar performance and a decrease in quality. It is important to remember that it is okay to say no in certain situations, as it will ultimately allow you to prioritize your tasks and focus your energy on the most important projects. As such, if you do not have the capacity to take on the work, it is best to be honest with yourself and turn it down, in order to ensure that you are able to effectively manage your time and resources.
  4. If the client is not willing to pay a fair price: When you provide services, you should be compensated for the value of your work, and this compensation should be set at a price that reflects the worth of the services you are providing. If the client is not willing to provide a fair price, then it may be necessary to turn down the work and look for other opportunities that offer a more appropriate level of compensation. It’s essential to ensure that you are fairly compensated for the work you do, and not to accept any deals that do not reflect the value of your services.

Ultimately, deciding to say no to a client will depend on your specific circumstances and priorities.

It is essential, to be honest with yourself and the client about what you can offer and to be open to finding alternative solutions if necessary.

I am writing articles about starting profitable and scalable businesses, bootstrapping, building high-performing SaaS products with smart business models, and leadership. Follow me for more or have a look at my LinkedIn and Twitter accounts or visit my website.



Emir Selimovic

CEO of Dotbite. Writing about scalable business models, SaaS products and leadership in bootstrapped companies.